5 Signs Your Hospitality Brand Needs a Marketing Agency for Hospitality Now

28 July

When you are in the hospitality industry, you are well aware that you cannot afford to stay put. The hotel, resort, restaurant, and travel experience industry is evolving fast due to the shifting customer demands, the dynamic digital platforms, and intense competition.

Perhaps you have experienced it recently. The guest enquiries are no longer what they were. Your summer schedule is looking a bit too empty. Maybe your social media posts are not receiving many likes and hardly any interaction. And we won’t even mention your email newsletter, which you have not sent in months.

You are not the only one.

Most hospitality companies do not realise that these symptoms are not random. They are usually indicators of a larger problem: your brand has grown beyond the marketing strategy that you are currently using or, even worse, you do not have one.

So, here are five of the most typical red flags that indicate that it is time to get some outside help. In particular, a hospitality marketing agency, a group of people who know your world, and who know how to make your brand shine.

1. Your Bookings are at a Low (or Dropped)

You can always blame it on seasonality or even the economy, but when your bookings are always low or not increasing year in year out, then well, something is wrong.

Customers no longer simply compare your price or location. They are verifying your brand presence, your reviews, your online presence, and how well you articulate what makes you different.

When you use word-of-mouth or past customers to occupy rooms and tables, you are leaving money on the table. An effective social media marketing plan will help you to attract new customers, re-target those who have already visited your place, and fill your calendar even during off-peak periods.

An agency will be able to determine where guests are dropping off (your site? booking engine? ad funnel?) and seal the holes, which will get you back on track.

2. You’re Struggling to Keep Up with Digital Trends

Come on, we all know that you did not join the business world to be on top of the latest platforms, algorithm updates, or content trends. Instagram stories became reels. Facebook's organic reach dropped dramatically. TikTok? You've heard of it, but you aren't sure what to do with it.

This is where things can get out of control. When you are not keeping up with your competitors, you start to look old fashioned, even when your actual service is good.

That disconnection will be detrimental to you.

These trends are the life and blood of a marketing agency. Their task is to know which platforms are becoming popular and which are losing their popularity and how to make the content that will be interesting to the modern traveller. Short-form video, influencer partnerships, and social search strategies can take your brand to where your target audience is.

3. Your Website Isn’t Doing Its Job

Have you ever taken a look at your site as a stranger would?

The websites of many hospitality brands are old, and the pictures are dated 2018, and the mobile navigation is clunky. Or perhaps it converts well but does not look good. Individuals arrive... and depart. No bookings, enquiries or contact forms have been received.

It is not only a lost opportunity, it is a big problem.

Your site ought to be your best and most efficient sales representative. It must tell the story of your brand, what makes you different, and above all, it must be very easy to book or connect with guests.

Unless it is already doing those things, it is time to upgrade and a marketing agency can assist. Not only by providing you with a more attractive design, but crafting a site that’s built to convert and optimised for search engines.

4. Your Branding Seems to be Inconsistent or Outdated

Branding does not only refer to your logo or colour scheme. It is how your customers feel when they encounter your business either on the internet or in the real world. It is the voice in your social media captions. The aesthetic value of your menus. The tone of your e-mail newsletter.
And when all those elements do not correspond, it becomes confusing.

Perhaps, your social media tone is light and contemporary, whereas your site is rigid and corporate. Or you have friendly and welcoming emails to your guests, but your online ads are generic. Such inconsistency may cause your brand to seem out of touch, even unreliable.

A marketing firm will assist you in developing a consistent brand image that is genuine and understandable. They will assist you in establishing your voice, values, visual language, and positioning to ensure that every touch point tells the same story. One that resonates with your dream customer.

5. You Don’t Have Time to Market the Right Way

This one can be relevant to many hospitality professionals.

Even when things are good, operating a hospitality business is tiring. You are the boss of employees, the one who answers the requests of the guests, you organise the vendors, and you might even have to repair a leaking sink or two. Who can spend time to develop social media schedules, launch focused advertising campaigns, write blog entries, and establish email automation?

And, although there is a person on your team who is trying some marketing on the side, without knowledge, it is just experimenting.

This is where a special team can come in big. A marketing agency pecialises in hospitality can intervene and take the load off your back. They come with expertise, proven tactics, innovative ideas, and practical information to make you reach your objectives.

You do not have to be everywhere at once. Basically, you need the right people focused on the right channels to ensure that your guests find you when and where it matters.

Why Waiting Could Cost You More

It's tempting to think, "We'll fix this next season," or, "Let's wait until we hit a real dip”. However, in the current competitive market, waiting can be equated to playing catch-up, which is not a place to be.

The reality is that marketing investment is not about problem solving but fueling growth. It is about protecting and expanding your market position. The faster you act, the faster you will be able to attract more guests, create brand loyalty, and receive long-term revenue.

Hospitality business is all about memorable experiences. But regardless of how great your property, service or team is, unless people know about it, it will not make any difference.

It is then that a hospitality marketing agency can come in to fill the gap. The right agency can make your brand shine in a competitive market by using strategy, storytelling, and clever digital tactics.

So the question is this: Is your marketing as ambitious as you are?

Otherwise, it may be time to get the professionals.

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Jade Massaad