Influencer Marketing

Why every brand needs an influencer marketing agency

Influencer marketing isn't about finding someone with a big following and hoping for the best. It's about putting your brand in front of the right people, through voices their audience already knows and trusts.

At The Hype, we build influencer campaigns that create genuine attention around your brand. From strategy and influencer sourcing to outreach, briefing, coordination and execution, we manage the entire process - ensuring every partnership feels authentic, considered and aligned with your brand.

We work with influencers and creators across Sydney, Australia and beyond, strategically matching brands with talent based on audience, content style, engagement, location and campaign objectives. Because the right creator isn't always the one with the biggest following, it's the one who can make the right audience take notice.

Whether the goal is more awareness, bookings, foot traffic, sales or content, every campaign starts with a clear objective. We develop the concept, negotiate and coordinate partnerships, create detailed briefs and guide the content to ensure your brand is shown in the right way, without losing the authenticity that makes influencer marketing work.

And we don't stop once the content goes live. We review performance, identify what resonated and use those insights to make the next campaign even stronger.

With more than 10 years of experience across PR, branding, marketing and social media, we look at influencer marketing as part of the bigger picture. It's not a standalone tactic - it's another powerful way to build visibility, credibility and momentum around your brand.

The right people. The right audience. The kind of hype that turns attention into action.

Client Reviews

“Jade and her team are seriously incredible! From the very first phone call, I just knew I wanted to work with her. It’s been almost a year and I’m so grateful for all her knowledge and expertise when it comes to social media, branding, ads and general marketing advice. Couldn’t recommend her more!!”

— Lisa Cavallaro — Owner, Vine & Grind

“Jade from The Hype is very compassionate and pedantic in what she does and you can see it in her work and in her attention to detail! Thank you Jade and team for easing off the burden of having to manage our company’s socials, from bringing influencers in to posting on our platforms!”

—Margarate Hoyek — Co-Founder & Director, Ooshman

“Jade and her team at The Hype has been such a dream to work with. They understand our business needs and the results show it. I would highly recommend them to any business!”

— Gina & Vicky — Owners, Wildflower Society Cafe

“Our cafe is Adelaide based yet they’ve done an incredible job getting us out there even from Sydney! Will work with these guys for many years to come.”

—Zac Mucklow — Owner, Yolk Cafe

“Amazing company to work with and very knowledgeable. Seeing some great results and working with people who are invested and passionate about what they do. Highly recommend for all marketing needs!”

— Nicholas Cakovski — Marketing Director, El Patron

We answer all of your burning questions on our user generated content service

FAQs

  • We take matchmaking to a whole new level. Choosing the right influencers for your brand isn’t just about follower counts—it’s about finding those who live and breathe your brand’s vibe. We dive deep into their audience demographics, engagement rates, and content style to ensure they align with your brand’s voice, values, and goals.

  • Contract negotiations are our thing! We ensure everything you need is documented and included in the contract, the influencer can provide what is required based on your specific budget and each party is happy with the outcome.

  • We measure success by more than just likes—we focus on the impact. We track key metrics like engagement rates, reach, conversions, brand sentiment and most importantly, ROI. But it’s not just about numbers; we also look at how the campaign builds brand awareness, strengthens customer loyalty, and drives real action (like reservations or purchases). After the campaign, we’ll provide you with a report full of insights, so you can see exactly how the collaboration helped grow your brand and hit your goals.