User Generated Content

What the heck is User Generated Content?

Why working with an agency for UGC will give your brand the social proof it deserves

UGC has become one of the most powerful ways to show your brand through the eyes of the people experiencing it. Done well, it feels natural, relatable and native to the platforms your audience is already spending their time on.

At The Hype, we connect brands with the right creators to produce content that doesn't just look good - it has a job to do. With access to 2,000+ fashion, beauty and lifestyle creators, we source talent based on your brand, audience and objectives, then manage the process from strategy and briefing through to content delivery.But we're not simply matching brands with creators. With more than 10 years of experience across branding, PR, marketing and social media, we look at UGC as part of your wider marketing strategy.

Every concept is considered against what your brand actually needs - whether that's building awareness, launching a product, filling tables, driving bookings or creating a bank of high-performing content for social and paid campaigns.From finding the right faces to developing concepts and managing the details, we take care of the entire UGC process.

Real people. Great content. Built to make your brand worth noticing.

Client Reviews

“Jade and her team are seriously incredible! From the very first phone call, I just knew I wanted to work with her. It’s been almost a year and I’m so grateful for all her knowledge and expertise when it comes to social media, branding, ads and general marketing advice. Couldn’t recommend her more!!”

— Lisa Cavallaro — Owner, Vine & Grind

“Jade from The Hype is very compassionate and pedantic in what she does and you can see it in her work and in her attention to detail! Thank you Jade and team for easing off the burden of having to manage our company’s socials, from bringing influencers in to posting on our platforms!”

—Margarate Hoyek — Co-Founder & Director, Ooshman

“Jade and her team at The Hype has been such a dream to work with. They understand our business needs and the results show it. I would highly recommend them to any business!”

— Gina & Vicky — Owners, Wildflower Society Cafe

“Our cafe is Adelaide based yet they’ve done an incredible job getting us out there even from Sydney! Will work with these guys for many years to come.”

—Zac Mucklow — Owner, Yolk Cafe

“Amazing company to work with and very knowledgeable. Seeing some great results and working with people who are invested and passionate about what they do. Highly recommend for all marketing needs!”

— Nicholas Cakovski — Marketing Director, El Patron

We answer all of your burning questions on our user generated content service

FAQs

  • We blend hyperlocal insights with innovative marketing strategies. Each campaign is a custom-crafted narrative designed to showcase your unique culinary identity.

  • From the get go we work together to create a contract and creative brief that is signed off by you, and passed on to each creator to ensure they’re equipped with everything they need to create content that is reflective of your brand.

  • We turn UGC into your brand’s ultimate hype machine. Picture this: a guest creates a drool-worthy video of your signature dish or a vibe-filled clip of your bar’s cocktails, for you to use on your platforms exclusively, and suddenly, your followers are asking, “Where is this, and how soon can I go?”

  • You do! UGC content is completely owned by you and can be used across any digital marketing channel for a period of 12 months. Depending on your budget, some creators may have a shorter usage time frame or a more limited platform usage.

  • From briefing creators, we require content to be turned around within a week! It’s quite a speedy process.

  • Simply put, an influencer posts on THEIR page whilst a UGC creator creates the content for you to exclusively share on YOUR page. Influencer marketing is like a digital version of word of mouth, only faster, flashier, and UGC is another way for you to efficiently expand your content pool.