JADE MASSAAD | FOUNDER & DIRECTOR

Meet Jade, the driving force behind the hype!

Jade’s entrepreneurial journey kicked off at just 8 years old, selling stress balls at school. By 14, she was running a mobile tutoring company with her own office.

Growing up in a business-savvy family, her hustle was clear from an early age. After earning her degree in Public Communication at UTS, Jade jumped into the boutique PR world, repping global brands in fashion, lifestyle, and beauty.

She’s had the opportunity to work with legends like Usain Bolt and Daniel Ricciardo. While climbing the corporate ladder, she kept that side hustle game strong, launching Tella Balls Dessert Bar and Cake Mail into the limelight with impressive press coverage.

In 2018, Jade took on the role of Brand Manager for Berlei, Australia’s top bra brand. Working with icons such as Serena Williams and supporting the Breast Cancer Network Australia, she developed integrated campaigns across PR, TV, print, and more.

The COVID-19 pandemic might have been a setback, but Jade turned it into an opportunity, launching ALKAM, a clothing brand dedicated to slow fashion and sustainability. Now, it’s loved by influencers and celebs alike.

Fast forward to mid-2022, Jade founded the hype from her living room. Today, it’s a dynamic team of six, serving clients across food, fashion, and lifestyle, and making waves in the digital marketing space with their innovative approach.

When she isn’t crafting standout campaigns, Jade enjoys listening to podcasts, binge-watching Friends, spending time with her family, and learning traditional cooking from her grandmother. Her travel adventures are a constant source of inspiration for her creative work.