Social Media Marketing

Why every hospitality brand needs a social media agency

Social media isn't just where your brand shows up. It's where people discover you, decide how they feel about you and, increasingly, decide whether to buy, book or visit.

At The Hype, we build social media strategies designed to make brands impossible to scroll past. We combine organic content that builds recognition and community with paid social that puts your brand in front of new audiences - turning attention into meaningful action.We're not here to simply keep your feed active. With more than 10 years of experience across branding, PR, marketing and social media, we look at your digital presence as an extension of your entire brand. From strategy and creative direction to content creation, Reels, community management, influencer marketing and paid campaigns, every touchpoint works together.Our content is built for how people actually use social media today.

It's native, engaging and made to earn attention, while still being unmistakably your brand. We track what's working, adapt quickly and continuously look for opportunities to build more reach, engagement and momentum.While we're known for hospitality social media marketing in Sydney, our experience extends well beyond hospitality. We work across beauty, lifestyle, professional services and established consumer brands, adapting our approach to the audience, industry and goals of every business we work with.So, if you're searching for a hospitality social media agency in Sydney, or simply need a marketing team that can take your social presence to the next level, you're in the right place.

Ready to build a brand people want to follow?

Client Reviews

“Jade and her team are seriously incredible! From the very first phone call, I just knew I wanted to work with her. It’s been almost a year and I’m so grateful for all her knowledge and expertise when it comes to social media, branding, ads and general marketing advice. Couldn’t recommend her more!!”

— Lisa Cavallaro — Owner, Vine & Grind

“Jade from The Hype is very compassionate and pedantic in what she does and you can see it in her work and in her attention to detail! Thank you Jade and team for easing off the burden of having to manage our company’s socials, from bringing influencers in to posting on our platforms!”

—Margarate Hoyek — Co-Founder & Director, Ooshman

“Jade and her team at The Hype has been such a dream to work with. They understand our business needs and the results show it. I would highly recommend them to any business!”

— Gina & Vicky — Owners, Wildflower Society Cafe

“Our cafe is Adelaide based yet they’ve done an incredible job getting us out there even from Sydney! Will work with these guys for many years to come.”

—Zac Mucklow — Owner, Yolk Cafe

“Amazing company to work with and very knowledgeable. Seeing some great results and working with people who are invested and passionate about what they do. Highly recommend for all marketing needs!”

— Nicholas Cakovski — Marketing Director, El Patron

We answer all of your burning questions on our social media marketing service

FAQs

  • There is no one-size-fits-all for hospitality businesses. We take the time to work with you collaboratively when compiling your social media strategy, which essentially acts as a bible for all the things we do on your social media page - this includes but not limited to the tone of voice used, the content pillars we adhere to, your user persona, what hashtags will be used and so forth. Do we want your staff dancing to TikTok trends, or do we want a more evergreen, refined approach? This is what your social media strategy will inform.

  • We absolutely do! Social media is our bread and butter, and whilst our fingers are obsessively scrolling through TikTok on the daily, we think we’re pretty good at managing platforms like Pinterest, Youtube and LinkedIn.

  • We require a minimum three month term for all new clients. This gives us enough time to apply our strategy and take in any learnings that arise, and we can adjust accordingly. We also need to absorb as much info about the brand as possible to set us up for success, and this timeframe will allow us to do that.

  • Success for a hospitality business on social media isn’t just about the likes (though we love a good ego boost). It’s about seeing real engagement—comments, shares, and those all-important saves that say, “I’m coming back for this.” We track story views, reactions, and the DMs sliding in with “Can I book a table?” or “What time are you open?” because that’s where the magic happens. It’s not just vanity metrics—it’s about creating buzz, driving bookings, and building a community that keeps coming back for seconds.

  • Social media ads is an affordable add-on to our social media packages. It’s a complete service where we shoot content for you, compile your content calendar, set up the ads, monitor and optimise, and finally report. It all starts with a collaborative meeting to discuss your brand’s objectives and budget. We want your brand to be on the end of everyone’s lips!

  • We create Whatsapp groups for all of our clients to make communication as efficient as possible. This allows for any last minute or urgent requests to be communicated and we do say ourselves, we’re pretty nifty in facilitating these. Just don’t expect a reply at 12am on a Saturday!