JUST LIKE A TRUE BEST FRIEND, THE HYPE HAS YOUR BRAND’S BACK.
About Us
We are a full-service creative agency, which offers Australia’s first opt-in / opt-out marketing service putting you in the control seat at all times. From design to PR, social media to copywriting – think of us as that friend you have on speed dial, but for all your branding needs.
are you ready for some hype?
MEET THE TEAM
JADE MASSAAD | FOUNDER & DIRECTOR
Meet Jade, the driving force behind the hype!
Jade’s entrepreneurial journey kicked off at just 8 years old, selling stress balls at school. By 14, she was running a mobile tutoring company with her own office.
Growing up in a business-savvy family, her hustle was clear from an early age. After earning her degree in Public Communication at UTS, Jade jumped into the boutique PR world, repping global brands in fashion, lifestyle, and beauty.
She’s had the opportunity to work with legends like Usain Bolt and Daniel Ricciardo. While climbing the corporate ladder, she kept that side hustle game strong, launching Tella Balls Dessert Bar and Cake Mail into the limelight with impressive press coverage.
In 2018, Jade took on the role of Brand Manager for Berlei, Australia’s top bra brand. Working with icons such as Serena Williams and supporting the Breast Cancer Network Australia, she developed integrated campaigns across PR, TV, print, and more.
The COVID-19 pandemic might have been a setback, but Jade turned it into an opportunity, launching ALKAM, a clothing brand dedicated to slow fashion and sustainability. Now, it’s loved by influencers and celebs alike.
Fast forward to mid-2022, Jade founded the hype from her living room. Today, it’s a dynamic team of six, serving clients across food, fashion, and lifestyle, and making waves in the digital marketing space with their innovative approach.
When she isn’t crafting standout campaigns, Jade enjoys listening to podcasts, binge-watching Friends, spending time with her family, and learning traditional cooking from her grandmother. Her travel adventures are a constant source of inspiration for her creative work.
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Jessica Tross
MARKETING AND OPERATIONS MANAGER
Jessica is a highly qualified marketing manager with over a decade of experience across Australia and international markets. She brings extensive expertise in marketing strategy, digital marketing, operations, and event management, having led impactful campaigns that build strong brands and drive business growth. With a proven ability to lead teams and deliver results, Jessica combines creativity with strategic insight to bring ideas to life. Passionate about collaboration and innovation, she is dedicated to creating marketing experiences that connect, inspire, and perform.
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Tanisha Hussein
SENIOR SOCIAL MEDIA MANAGER
As a seasoned social media manager with a strong background in hospitality, Tanisha specialises in creating engaging, brand-focused content that elevates businesses in the food and beverage industry. With a passion for storytelling and a deep understanding of customer behaviour, she helps restaurants, cafes, and hospitality brands connect with their audience, build their online presence, and drive sales through strategic social media campaigns.
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Antonia Hadchity
SOCIAL MEDIA MANAGER
With a flair for trendsetting on TikTok and a strategic mind, Antonia expertly curates content calendars, drives influencer partnerships, and delivers insightful reports, ensuring your brand remains at the forefront of the digital conversation.
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Elysa Villarel
SOCIAL MEDIA MANAGER
Elysa Villareal, also known as Elysa V, is a Sydney-based content creator, influencer, and Social Media Manager. Elysa combines creativity with strategy to craft engaging, visually impactful content that connects with audiences. She also has a background in music, holding multiple degrees and completing her Master of Creative Industries at JMC Academy, and hopes to inspire others to create fearlessly.
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Katie Huynh
SOCIAL MEDIA MANAGER
Katie lives and breathes social. As a Social Media & Influencer Coordinator, she turns ideas into scroll-stopping moments and campaigns into conversations. From building influencer partnerships to keeping brands ahead of the algorithm, Katie’s all about bringing energy, creativity, and strategy together to make your brand stand out online.
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Alyza Espano
SOCIAL MEDIA ASSISTANT
Helps support brands and social media managers for content design ideas. Alyza supports our brands and social media managers with fast, on-brand content. She turns ideas into carousels, reels and post visuals, handles captions and scheduling, and keeps assets organised. Skilled with a keen eye for trends, she helps campaigns look sharp and ship on time.
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Rhea Sehgal
GRAPHIC DESIGNER
Rhea is an experienced graphic designer on a mission to empower brands through compelling visual identities that reflect their values and elevate their presence in the market. With a unique blend of creativity and strategic thinking, she approaches every project with intention and insight. Rhea is passionate about design and deeply committed to her work. She tailors each design to align with her clients’ specific needs and objectives, ensuring every design not only looks great but also works effectively. Rhea brings clarity, creativity, and passion to help our brands stand out.
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Addie Mazzo
CONTENT CREATOR
I’m a Sydney-based food and lifestyle creator with a thing for matcha, pastries, and good lighting. Since 2023, I’ve been shooting and creating content for my own page and for cafés that actually care about the vibe. My style’s warm, a little playful, and always scroll-stopping — because why make content that people just scroll past?
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JC
CONTENT CREATOR
Meet JC, a dedicated content creator who lives and breathes storytelling. With a knack for turning ideas into engaging, impactful content, he’s all about making your brand shine. Whether it's crafting the perfect post or developing a full-on content strategy, JC knows how to connect with your audience in ways that matter. His attention to detail and creative energy ensures that every project hits the mark. He loves what he does, and whether it's for businesses or events, JC’s here to help your vision come to life — and have fun doing it!