We are a growth-led creative agency building destination brands that capture attention, shape culture, and create sustained demand.

Through strategy, content, creative production, paid media and brand storytelling, we work with ambitious businesses to turn visibility into lasting brand desire.

We don’t chase attention.

We engineer it.

THE HYPE EXISTS FOR BRANDS THAT REFUSE TO BE IGNORED.

Book a free audit

Meet Jade, Founder of The Hype

With over a decade of experience across brand strategy, creative storytelling and consumer behaviour, I've helped businesses transform into brands people genuinely remember.

Before founding The Hype, I worked with some of Australia's most recognised consumer brands, leading integrated campaigns across PR, social, content, partnerships and brand. I've had the opportunity to collaborate with global names including Serena Williams, Usain Bolt and Daniel Ricciardo, across fashion, hospitality, lifestyle and retail.

Alongside my corporate career, I built and grew my own businesses, giving me firsthand experience of what it takes to create a brand from the ground up. That entrepreneurial mindset shapes how we work today: combining creativity with commercial strategy to build brands that don't just look good, but grow.

Founded in 2022, The Hype was built on one belief: the brands that win aren't always the loudest, they're the most memorable.

Today, we partner with ambitious hospitality, retail and lifestyle brands to create destination businesses through strategy, content, storytelling and performance marketing.

Because we don't create content for the sake of it.
We build brands people choose, remember and talk about.