Salon Social Media Marketing Sydney
Bottega Coiffure Case Study
HOW THE HYPE TURNED BOTTEGA COIFFURE INTO A VIRAL SALON BRAND
Bottega Coiffure partnered with The Hype in January 2026 to strengthen its online presence, reach new audiences and generate more salon bookings.
Through strategic social media management, professional content creation and targeted Meta advertising, we transformed Bottega’s Facebook and Instagram presence into a powerful growth channel - producing a viral Reel with more than 5.7 million views and doubling the salon’s Instagram following.
Industry: Hair and Beauty
Location: Sydney
Services: Social Media Management, Content Creation, Reels and Meta Advertising
Platforms: Instagram and Facebook
THE CHALLENGE
Before partnering with The Hype, Bottega Coiffure wanted to attract more clients and generate more consistent bookings through social media.
The salon needed more than regular Instagram posts. It needed a clear salon social media strategy that would showcase its work, reach new local audiences and turn online attention into genuine interest and bookings.
The goal was to create a stronger, more recognisable digital presence while positioning Bottega Coiffure as a leading salon within Sydney’s competitive hair and beauty industry.
OUR STRATEGY
SOCIAL MEDIA MANAGEMENT
The Hype took over the day-to-day management of Bottega Coiffure’s Facebook and Instagram accounts.
We developed a strategic content plan designed to showcase the salon’s transformations, services, team and expertise while building a consistent, recognisable and aspirational brand presence.
Rather than simply sharing aesthetic salon content, our strategy focused on humanising the Bottega Coiffure brand and positioning its hairstylists as trusted experts within their individual niches.
By featuring the team’s personalities, specialist knowledge and professional advice, we helped potential clients connect with the people behind the salon. This built trust, demonstrated expertise and gave audiences a stronger reason to choose Bottega for their next appointment.
CONTENT SHOOTS
We planned and managed professional content shoots to capture high-quality photos and videos inside the salon.
The content focused on visually engaging hair transformations, client experiences, trending styles, educational advice and the people behind the brand. This gave Bottega a consistent bank of premium, platform-ready content that reflected the quality of its services while strengthening the profiles of its individual stylists.
REELS AND VIRAL CONTENT
Our Reels strategy combined attention-grabbing transformations, strong opening hooks and social media trends with educational and personality-led content that remained relevant to Bottega’s ideal clients.
This approach helped Bottega break beyond its existing audience and dramatically increase its visibility. Its highest-performing Reel generated more than 5.7 million views, exposing the salon and its stylists to millions of potential clients.
META ADVERTISING
Alongside organic social media, we managed Meta advertising across Facebook and Instagram to support Bottega’s growth.
The campaigns were designed to increase local awareness, promote the salon’s services and help turn attention into enquiries and bookings.
THE RESULTS
5.7 MILLION+
Views on Bottega’s highest-performing Reel
2X
Instagram follower growth
INCREASED BOOKINGS
Greater social visibility helped generate more demand for the salon’s services
EXPANDED PARTNERSHIP
The owner was so pleased with the results that The Hype was appointed to manage another salon within the owner’s portfolio
In the last 3 months:
2,183,873 views
50,519 interactions
The campaign’s success went beyond one viral video.
By combining ongoing social media management, strategic content creation and Meta advertising, we helped Bottega Coiffure build a stronger digital presence that supported real business growth.
We didn’t just make the salon’s feed look better. We humanised the brand, positioned its hairstylists as credible experts and created content that helped potential clients feel familiar with the team before they stepped inside the salon.
Bottega doubled its Instagram following, reached millions of people and experienced an increase in bookings. Most importantly, the partnership delivered enough value and confidence for the owner to engage The Hype to manage a second hair salon.
BEFORE AND WITH THE HYPE
Before The Hype
Limited social media reach
Fewer bookings generated through social media
Content wasn’t reaching its full potential
Less brand awareness outside the salon’s existing audience
Limited focus on the stylists’ personalities and expertise
With The Hype
A Reel viewed more than 5.7 million times
Instagram following doubled
Increased visibility and salon bookings
Hairstylists positioned as trusted experts in their niches
A more relatable and humanised brand presence
Strategic content created through regular professional shoots
Facebook and Instagram managed under one clear strategy
Partnership expanded to include another salon
LOOKING FOR A SOCIAL MEDIA AGENCY FOR YOUR HAIR SALON?
The Hype is a Sydney social media and marketing agency helping hair and beauty brands become the businesses everyone is talking about.
We manage social media strategy, Facebook and Instagram content, professional shoots, Reels and Meta advertising under one roof. Our approach combines high-quality creative with strategic marketing designed to increase visibility, grow engaged audiences and generate more bookings.
We go beyond creating an aesthetically pleasing feed. We humanise salon brands, position hairstylists as experts and create content that builds familiarity and trust with potential clients.
Whether you operate one salon or manage multiple locations, we create a tailored strategy that makes your brand stand out in a competitive beauty market.
Your salon deserves more than content that simply fills the feed. It deserves content that gets noticed, builds demand and drives growth.
